PUT THE FUCK!NG LOTION IN THE BASKET !!!!!

everybody knows how to dress for a few hours out in 0 degree weather, its a no brainer. but one of the most important items you can use is not a warming gel (though i do get a sick discount for being on my bike team), or windstopping device, or foot-warmers ( because they cost more than gold by weight...though they do work well), its... face lotion. the only part of my body exposed is my face and i gotta keep it from getting dried out. my secret to (relatively) great feeling winter rides is lotion.